Humble Beginnings

Dixie Loan Company at 209 S. Wilmington Street, Abe Horwitz created a business that has flourished for three generations. With son, Phillip, Abe began serving the downtown Raleigh community with quality merchandise at the most reasonable prices. Great Uncle Phillip Horwitz moved to Raleigh from Baltimore to start Raleigh Loan on Wilmington Street. Five years later, Alan’s grandfather Abe Horwitz came to Raleigh to help. Phillip, the current owner, came of age working alongside his father Abe before eventually taking over.


The Expansion

the opportunity presented itself to purchase the Reliable Loan & Jewelry store at 307 S. Wilmington Street. Both businesses were consolidated, the selection of merchandise expanded, and soon Reliable Loan & Jewelry was the place to go in the Triangle for diamonds, estate jewelry, and all sorts of other items.


A New Partnership

In 1999, Phillip’s son Alan, a GIA Graduate Gemologist, joined his father in growing their business. Together, they have made Reliable the place to go for quality, value and the kind of customer service that makes you want to tell your friends.


New Opportunities

The Reliable Jewelry and Loan shop, which has been a pawn shop in Raleigh for over a half-century, recently moved from its old location, which is seen here being torn down to make room for a new project, to a more upscale location down the street in downtown Raleigh.

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