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SHOP THE LATEST PRODUCTS
Featuring two necklaces.
18 inch necklace: 14K Gold, .50 ctw Diamonds. On sale for $1600
18 inch necklace: .75 ctw Diamonds, 14K Gold. On sale for $2000
Steel and 18kt gold with original box and card. 2020 model year.
One Year warranty on movement.
One on left Gents Bulova plated watch $650.00
One on right gents steel Bulova $550.00
Top = 14kt two tone gold with 5.14ctw of natural diamonds $6750.00
Bottom = 14kt two tone gold with .60ctw of natural diamonds $4250.00
2ctw of natural diamonds set in 14kt gold. Both white and yellow gold available.
One ladies 18 kt yellow gold opal diamond ring. Opal is 2.93 cts and diamond weight is 1.08 cts.
Ladies platinum diamond ring featuring a 5.18 ct radiant center stone. The side trillion cut diamonds weigh 1.75 cts total. Call for more details.
Ladies 18 kt white gold diamond ring featuring rounds and baguettes totaling .78 cts
Ladies 14 kt yellow gold ruby diamond ring. Rubies total 1.50 cts and diamonds .68 cts
Ladies 18 kt white gold emerald diamond halo style ring. The Colombian emerald weighs 5.45 cts and the diamond weight is 1.40 cts.
Ladies 14 kt yellow gold diamond dangle style earrings. Diamond weight is 1.00 cts
Ladies 18 kt white gold diamond dangle style earrings. Diamond weight 1.72 cts
Ladies 14 kt white gold opal dangle diamond earrings. Opals total 3 cts and diamond weight is .55 cts
Since 1949, Reliable Jewelry Company has been the trusted name in luxury in the Triangle area. Three generations of family have been providing the best in jewelry at the most affordable prices without sacrificing service or expertise.
Our Philosophy
Custom Design
If you have a specific idea as to how your perfect ring looks, we can help you design it. Some of our partners are equipped with CAD/CAM software and we can make your ring from a rendering or a picture. We will provide you with an estimate before any work is done, and you will be part of the process from beginning to end.
Testimonials
KIND WORDS FROM OUR CUSTOMERS
Wonderful Jewelry store , with a surprising collection of gorgeous jewelry! The ring selection is especially impressive! I just had my diamond engagement ring reset at an amazing price and it’s gorgeous! Thanks Alan, you were fantastic to work with! Highly recommend!
The best jeweler in and out of town! Alan created a custom wedding rings for my spouse and I. The design and quality were flawless, and the customer service and collaborative efforts were to match.
Best place hands down for all your jewelry needs. Great service....great prices. Extremely accommodating and mindful to what you want.
Great service, and Alan was awesome to work with! I will definitely be back, highly recommend Reliable!
Always enjoy dealing with all the friendly knowledgeable folks here. Great deals on quality jewelry backed up with the best in customer service. I don't waste my time looking anywhere else.
Once I found Reliable, I cannot go to another jeweler! They always find me exactly what I want, no matter how specific. The staff is top notch and makes me feel special every time I visit.
No need to look anywhere else and way better value for your money than Diamonds Direct!! My fiancé purchased my dream engagement ring from Reliable and we recently went back together to pick out our wedding bands. Alan was great to work with and every time we step through the door it's a five star experience.
Honest people with a great selection of merchandise including jewelry and collectibles. Great service!
I just picked up my rings from Reliable Jewelry and i still can't believe what they look like! I have had my engagement and wedding rings for 11 years and when I dropped something on my hand over a year ago it bent the ring and cut the bands. i have been to 3 jewelry stores and nobody could fix them. A friend told me about Reliable and i will NEVER go anywhere else again! They are friendly, quick, responsive, helpful and so talented!! So thankful I found them!!


3.16ctw Diamonds, 14kt yellow gold